Catching the Jimikki fever ; ISDC Join Hands with Storyful of News Corp.

After gripping Kerala, ‘Jimikki Kammal’ from Velipadinte Pusthakam now takes the rest of the World by storm. ISDC (International Skill Development Corporation Limited) – The UK based leading International Education and Skill Development Company ; who promotes the ISC – Indian School of Commerce signed up with ‘Storyful’ to promote this trendy video performed by its Students and Teachers as a part of the Onam Celebration in leading Online Platforms and Television Channels. Storyful is an Europe based world’s leading social news , insights and video company owned by the News Corporation or News Corp. ; an American multinational mass media corporation headquartered in New York City. It is the world's fourth-largest media group in terms of revenue.

The video was #2 trending on Youtube and viewed by over 10 million YouTube users spread across 180 countries as per You Tube Analytics in two weeks time. Even American TV show host Jimmy Kimmel also tweeted “he loves the song” with track of the song ' Jimikki Kammal ' got connected to his name and some Twitter users brought this College dance and song to his notice.

By entering this agreement, ISDC retains full ownership of the video while Storyful are the go-to source for video content, used by the biggest brands and media companies around the world. Storyful takes the video directly, in an effort to generate more interest and exposure for the video. Some examples of their major clients include BuzzFeed, Mashable, MSN, AOL, Ellen, The Tonight Show, MTV, The New York Times, NY Post, Sky News, Euronews as well as a whole host of others across America, Europe and Asia. Storyful licensed videos have even appeared online in advertisements for huge brands likes Google and Unicef.

Storyful will protect the ISDC rights by ensuring any unauthorized duplication or use of video is managed on ISDC’s behalf. Storyful helps ISDC to earn the most money possible from the video, while working on commission. They do this by placing ads on video on YouTube, Yahoo, AOL and other video networks. Additionally, their licensing team will work with thier media partners, seeking additional licenses for use on other sites online, TV shows, online publications etc.

ISDC receives 70% of all revenue on YouTube, Yahoo and other distribution partners and up to €1,000 per individual sale of this video.

Mr. Mithun Mangaly (Manager – Brand at ISDC) has commented that “the entire revenue realised from this will be used to encourage charity and social welfare in education through Government or any other NGOs. He added that the team is very enthusiastic to innovate similar trends in going forward. “

For media enquiries, contact:

Mr. Mithun Mangaly

Manager – Brand at ISDC

Telephone: +91 80 4645 8888

Mobile: +91 960525 8888

Email: mithun.mangaly@isdcglobal.org

Twitter @ISDC GLOBAL

Notes to Editors

About ISDC

ISDC – International Skill Development Corporation is a UK based leading education and skill development company with a vision of bridging the global skill gap. It imparts a set of Skill Development Activities through its structured plan and aims at Developing Skills for Tomorrow. The operation includes the various Skill Development Projects, Professional and Vocational Education Activities, International Schools and Colleges, Professional and Corporate Training, Consulting and finally on Research & Development.

ISDC is working with the Leading Professional Education Organizations, Governments and Universities across the globe. ISC – Indian School of Commerce is a leading Business School Network in India promoted by ISDC .

About Storyful

Storyful is an Europe based world’s leading social news , insights and video company owned by the News Corporation or News Corp. ; an American multinational mass media corporation headquartered in New York City. It is the world's fourth-largest media group in terms of revenue. Storyful are the go-to source for video content, used by the biggest brands and media companies around the world.

Some examples of their major clients include BuzzFeed, Mashable, MSN, AOL, Ellen, The Tonight Show, MTV, The New York Times, NY Post, Sky News, Euronews as well as a whole host of others across America, Europe and Asia. Storyful licensed videos have even appeared online in advertisements for huge brands likes Google and Unicef.

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