Combining traditional and digital marketing, this course will provide you with the knowledge and expertise required for a successful career locally or internationally. You will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options. Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers. Our excellent industry links provide you with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the programme. A recent development to the International Marketing programme is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.

Ranked at 69th in The Guardian - University Rankings, the Glasgow Caledonian University is a public university located in Glasgow. The records of the University date back to 1875. The Queen's College, Glasgow in 1975 was formed from previous institutions, which eventually merged with Glasgow Polytechnic to create the current Glasgow Caledonian University. Glasgow Caledonian University (GCU) has been recognised as a UK leader in championing social mobility and also the first university in Scotland to achieve EcoCampus Platinum certification for its environmental practices. With 17,000 students, the University has been formally recognised for its commitment to promoting gender equality by attaining the Equality Challenge Unit's prestigious Athena SWAN Institutional Bronze Award.