BA Marketing
BA Marketing is a 3 year Bachelor’s programme. Making a progressive, faster and affordable journey to a UK Academia, the learners go through two extensive learning phases when it comes to completing their Bachelor’s Degree. Initially, the learners will pursue a 72-week exhaustive learning programme with ISC- Indian School of Commerce in India and upon successful completion of the same, gain direct entry into the final year of the BA Marketing programme and pursue the final year On-Campus at University of Strathclyde. Upon successful graduation, the learner will be eligible to apply for a two-year Post Study Work Visa (as dictated under the current UK rules and regulations).
DURATION
3 Years
Mode of Study
On-Campus
Upcoming starts
Immediate
Key Programme Benefits
Save More than 25 Lakhs towards your UK Degree.
Pursue the final year of your degree in the UK.
Be eligible to apply for 2 Years Post Study Work Visa* after graduation.
Programme Benefits
- Save More than 40 Lakhs towards your UK Degree.
- Eligible to apply for 2 Years Post Study Work Visa*.
- Be eligible for transfer to Glasgow Caledonian University’s on-campus programme.
- Exclusive Exemptions and Waivers in IELTS.
What Will You Learn
Studying a marketing degree at the University of Strathclyde Business School, you'll be learning at a pioneering internationally-renowned academic organisation. Our BA Marketing programme will help you develop the skills for a variety of marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
About the University of Strathclyde
The University of Strathclyde is a leading international technological university based in the centre of Glasgow. Inspired by the founding principle as ‘a place of useful learning’, the university's mission is to make a positive difference in the lives of their students, to society and the world. The university's excellence in research is evidenced by its position amongst the UK’s top 20 research-intensive universities, according to the Times Higher Education’s analysis of REF2014, and by the growth in range and scale of our research collaborations. Strathclyde was named the Times Higher Education UK University of the Year 2019, the Sunday Times Good University Guide Scottish University of the Year 2020 and was awarded the Queen’s Anniversary Prize for Higher and Further Education for its excellence in energy innovation.
Entry Requirement
- Entry is open to students who have successfully completed SCQF Level 7&8/ Undergraduate Diploma from ISC- Indian School of Commerce
Note: The Undergraduate Diploma comprises of the ISDC International Certificate in Business and the ISDC International Specialised Diploma in Business qualifications which have been credit rated by the National Qualifications Framework (NQF) of Scotland at Level 7 & 8 respectively on the Scottish Credit and Qualifications Framework (SCQF) with 120 allocated SCQF credits at each levels. Both qualifications enable students to progress to relevant undergraduate programmes of study in compliance with the entry requirements of individual universities in the UK with Credit Exemptions. In addition, both qualifications are at Level 5 of the European Qualifications Framework (EQF).
Syllabus
| Module | SCQF Credits |
|---|---|
| Principles of Business Management | 20 |
| Marketing Management | 20 |
| Personal and Professional Development | 20 |
| Talent Management | 20 |
| Business Economics | 20 |
| Fundamentals of Business Accounting | 20 |
| Credits awarded | 120 |
| Exit Award: Upon successful completion the learner is awarded with | |
| International Certificate in Business (SCQF Level 7). | |
| Module Title | Module Status | |
|---|---|---|
| Change Management | Core | |
| Business Analytics for Decision Making | Core | |
| Business and Professional Ethics | Core | |
| Specialisation Modules -Marketing Management | ||
| Brand Management | – | |
| Social Media Analytics | – | |
| Digital Marketing | – | |
| Global Marketing Strategy | – | |
| Exit Award: Upon successful completion the learner is awarded with | ||
| International Specialised Diploma in Business (SCQF Level 8). | ||
| Modules |
|---|
| Marketing Communications in the Digital Age |
| Strategic Marketing in an International Context |
| Credits Awarded: 120 |
| Upon successful completion the learner is awarded a Bachelor's Degree in Marketing from the University of Strathclyde |
Career Opportunities
The programme equips you for a wide range of careers, such as Marketing manager, HRM strategist, or executive and is particularly suited for those with an international presence. It also equips students to take up the role of consultant or entrepreneur.
-
CRM Manager
Average salary: £35,012/Annum
-
Digital Project Manager
Average Salary: £45000/Annum
-
Strategist or Senior Strategist
Average Salary: £39,000/Annum
-
Campaigns Manager
Average Salary: £30,555/Annum
Are You Ready To Start?
Know More: Mail us to admissions@iscedu.in to know more about the Programme | Learning & Fees Structure | Admissions| In-Take and more.
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