Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders. BSc Marketing Management from the University of Bangor focuses on the shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. The studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines. Graduates can pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.

Ranked at 86th, Bangor University is a public university in Bangor, Wales and has a student population of 9,945. Bangor University received its Royal Charter in 1885 and was one of the founding institutions of the federal University of Wales, in 2007 it became Bangor University, independent from the University of Wales. The Research Excellence Framework has recognised that more than three-quarters of Bangor's research is either world-leading or internationally excellent. In 2017, Bangor University became the only university in Wales to be rated 'Gold' by the new Teaching Excellence Framework (TEF) which means that the university is deemed to be of the highest quality found in the UK.